Here’s a sample structure you could follow:
Introduction
Start with a short introduction and let the reader know what it is they’re going to learn in the lines below.
Why
Convey problem. Talk about purpose, cause or belief.
How
Explain possible solutions. Present strengths, values and guiding principles.
What
Showcase products and services.
CTA
Add a Call-to-action at the end of your article. Link to any other corporate resources that might support your case and the impact of our products and help readers continue their buyer’s journey with Software AG.
Relevant resources
Link to more Software AG resources in the article when relevant or after the article. Give tips to what to continue with (we want to engage users and not simply let them leave after they’ve read your article)
Quick tip:
Make is easier for readers to navigate through your article by using headers, sub-headers
and images
.