how are actions activated from Business Events (ie CEP).

how are actions activated from Business Events (ie CEP).?
What kind of actions are available and where can I find some sample code

We take a very EDA approach to actions within the CEP product. The Event Engine will watch for event sequences of interest and then alert on them. The alert is itself an event and is placed on the event bus. Once there, any other product on the bus can take the event and then do something with it. This gives a LOT of flexability. I have seen processes get executed, voice alerts be sent, and event events sent to an iPhone.

On a long run, what do you think SAG is going to have 1. webMethods CEP 2. Apama ?